Advertisers and content-sharing sites need to get their acts together and think about the people consuming their content. Here are three ways to pivot from failure to success.
Thanks to a Bunch of Pebbles, I’m ‘Cutting the Cord’
November 30, 2011 By Leave a Comment
A real world story about how one company used time—and bad business decisions—to demolish this customer’s loyalty.
Double the Value of Your ‘Segmentation’
July 27, 2011 By 2 Comments
“Segmentation” is one of the more important things for business people, especially marketers, to consider in their daily jobs. Learn how you can double the value of those efforts.
Why Lead Management is Like Dating
May 19, 2011 By Leave a Comment
One the keys to a success lead management program is knowing when to ask for what information. It’s kind of like dating.
Why Business Intelligence Ain’t So Smart
May 5, 2011 By Leave a Comment
We keep calling it “business intelligence,” but it’s really only data until we make it smart.
A Terrific Example of a Really Bad Marketing Decision
May 4, 2011 By 3 Comments
Companies need to make it easier for their customers to do business—and not do business—with them.
How One Company Competed Against Itself and Lost My Business
April 15, 2011 By 3 Comments
One struggling company had me all lined up to become a customer again. But then they blew it.
You Will FAIL If You Keep “Differentiating”
April 10, 2011 By Leave a Comment
Want to “Differentiate?” Here’s some unsolicited advice: Don’t.
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