Advertisers and content-sharing sites need to get their acts together and think about the people consuming their content. Here are three ways to pivot from failure to success.
Double the Value of Your ‘Segmentation’
July 27, 2011 By 2 Comments
“Segmentation” is one of the more important things for business people, especially marketers, to consider in their daily jobs. Learn how you can double the value of those efforts.
Why QR Codes Suck——And How to Fix Them
July 11, 2011 By Leave a Comment
It’s not just enough to build cool widgets. You need to consider how people are going to use them to achieve true success.
Your Definition of Content ‘Value’ is Way Different Than Your Prospect’s
June 29, 2011 By Leave a Comment
Some statistical evidence to support the fact we as marketers don’t value marketing content the same as our prospects.
Marketing Is Evolving. Are You?
May 27, 2011 By Leave a Comment
Marketing as a function has evolved. Significantly. That’s why I’m throwing a stake in the ground and referring to myself moving forward as an ‘Empabler.’
Why Lead Management is Like Dating
May 19, 2011 By Leave a Comment
One the keys to a success lead management program is knowing when to ask for what information. It’s kind of like dating.
Three Email Tactics You Don’t Want to Use
May 17, 2011 By Leave a Comment
This organization sent me one email and did three things horribly wrong. ¡Viva la failure!
A Terrific Example of a Really Bad Marketing Decision
May 4, 2011 By 3 Comments
Companies need to make it easier for their customers to do business—and not do business—with them.
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