“Segmentation” is one of the more important things for business people, especially marketers, to consider in their daily jobs. Learn how you can double the value of those efforts.
Your Definition of Content ‘Value’ is Way Different Than Your Prospect’s
June 29, 2011 By Leave a Comment
Some statistical evidence to support the fact we as marketers don’t value marketing content the same as our prospects.
Why Lead Management is Like Dating
May 19, 2011 By Leave a Comment
One the keys to a success lead management program is knowing when to ask for what information. It’s kind of like dating.
Lead Management Program Tips
March 22, 2011 By Leave a Comment
Some tips for lead management I’ve picked up along the way.
The Two Most Destructive Sales Activities
March 8, 2011 By Leave a Comment
Want to destroy your prospect’s buying experience? Here’s how.
Is Timing or Messaging More Important?
March 8, 2011 By Leave a Comment
A quick debate on what’s more important in marketing—timing or messaging.
The Best (and Worst) Times for Sales to Contact Leads
March 8, 2011 By 1 Comment
Research from MIT revealing when salespeople had the most successful calling sales leads.
The Seven Key Business Metrics
March 7, 2011 By Leave a Comment
Lucky number? Yep. It also represents the number of basic metrics we should be using to guide a lead management program’s success.
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