By remembering to use one simple little phrase, we can all be much more effective in everything we do.
Great Example of a Bad Customer Process
August 14, 2012 By 4 Comments
A terrific example of an organizational process that’s completely ineffective—and infinitely frustrating for the customer.
3 Ways to Quickly Fix Online Advertising
May 3, 2012 By 3 Comments
Advertisers and content-sharing sites need to get their acts together and think about the people consuming their content. Here are three ways to pivot from failure to success.
Thanks to a Bunch of Pebbles, I’m ‘Cutting the Cord’
November 30, 2011 By Leave a Comment
A real world story about how one company used time—and bad business decisions—to demolish this customer’s loyalty.
Double the Value of Your ‘Segmentation’
July 27, 2011 By 2 Comments
“Segmentation” is one of the more important things for business people, especially marketers, to consider in their daily jobs. Learn how you can double the value of those efforts.
Why QR Codes Suck——And How to Fix Them
July 11, 2011 By Leave a Comment
It’s not just enough to build cool widgets. You need to consider how people are going to use them to achieve true success.
Your Definition of Content ‘Value’ is Way Different Than Your Prospect’s
June 29, 2011 By Leave a Comment
Some statistical evidence to support the fact we as marketers don’t value marketing content the same as our prospects.
Marketing Is Evolving. Are You?
May 27, 2011 By Leave a Comment
Marketing as a function has evolved. Significantly. That’s why I’m throwing a stake in the ground and referring to myself moving forward as an ‘Empabler.’
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