twitter: @krawchick
linkedin: linkedin.com/in/krawchick
email: alex at krawchick dot com
High-energy, creative, thoughtful and an3lytical. Seduced by the lucid opportunities of life, education, business, leadership, technology, and my New York Football Giants. Enthusiastic belief that we were given brains for a reason—and that we should make them sweat.
(True story: I once went out to a sporting goods store the evening before an important team meeting and bought head sweatbands for my entire team. And yes, many of us wore them. And yes, they helped.)
I’m a 15-year marketing professional who wants to eliminate the uncertainty and ineffectiveness of marketing’s contribution to the bottom line. I want to align Marketing and Sales—”frenemies” for too long—to collaboratively and accurately forecast, manage and optimize impact on revenue. I’ve managed multi-million dollar budgets, created cool products and companies (even named a few), and developed complex marketing campaigns that leveraged conditional logic and workflows. Yet, the most challenging thing about my career is what’s coming next: optimizing the efforts between sales and marketing and helping marketing be more accountable. Game on.
I’m an early adopter and hack everything on which I can get my hands. I have three iPhones, an iPad, four Macs, an Apple TV—and it’ll be too soon if I never have to use Windoze again. I once hacked my TomTom GPS unit so I could get the voice of Yoda to provide me directions. I thought it would be fun and provide an added level of difficulty if Yoda was providing directions in his unique reversed manner of speech: “Right you will turn, in 100 yards.” My passengers always looked at me like I was a little nuts. I figured, why not cut right to the chase. Love transparency.
Investor, advisor and reedonkulous fan of BrainFlips: Home of the World’s Smartest Flashcards.
Enthusiastic sports participant and fan, including Little League baseball volunteer coach.
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